To manage and coordinate Consumer Marketing research activities whether on an Adhoc basis or tracking, and to manage external resources (including internal or external call centres) as well as research agencies that we work with.
Context:
The role holder is an essential role player for consumer marketing department as his efforts will help make better decisions and have a clearer picture in designing and implementing or even redesigning and position our products and services
Also the role holder should ensures optimal coordination and qualification of any activity carried out.
ROLE ACCOUNTABILITIES:
The Market Research Specialist will be specifically required to:
Implement & manage the research needs for marketing clients across the consumer directorate.
Work closely in particular with Marketing Managers & Product Managers to deliver real insights in an exciting marketplace covering surveys, focus groups, questionnaires and managing external research agencies.
Collate and analyze research material enabling and supporting strategic marketing decisions, effective marketing plan development
Manage a broad range of research projects related to continuous and ad hoc research studies. This role encompasses the identification, assessment and presentation of the implications from research findings and their impact on the development of the company's business
Manage and follow up external agencies creating an excellent working relationship between them and yourself
Developing creative solutions to research needs using qualitative & quantitative research techniques.
Monitor and measure KPI's allowing measurement of the Marketing mix.
Identify and help implement the different best in class research and intelligence tools (such as SAS/ SPSS)
Fluent Arabic is a must when designing questionnaires or incase an internal Focus Group in needed to be moderated in Arabic.
KEY PERFORMANCE INDICATORS
Managing & implementing yearly Market Research activities to provide input to relevant customer KPI measures
Implementation and follow up on ad hoc Market Research activities in coordination with product managers and Market Research Agencies
Quality assurance as regards methodology and results validation
EXPERIENCE AND QUALIFICATIONS
Minimum Entry Qualifications:
Minimum 7+ years in a research environment, with a minimum of 2+ years within the Telecommunications field (either as a direct employee or in the capacity of a Research Consultant)
Minimum 1-2 years conducting External Qualitative and / Quantitative Research conducting
Expertise and Research experience will cover qualitative and quantitative research covering NPD, branding & advertising, market segmentation, pricing as well as existing products and services
Possession of a university degree
Perfect written and spoken English.
Candidates should be fluent in Arabic. This is a mandatory requirement for this role.
Minimum Experience & Essential Knowledge
The role-holder needs to have a good understanding of telecom technologies and mobile industry trends.
Experience working within a Marketing/ Research agency.
Good communication and presentations skills
SKILLS
Technical & non technical:
Acute attention to detail
Strong personal initiative & integrity
Analytical & Numeric
Excellent team player
Ability to thrive under pressure
Result oriented
Good oral and written communication skills
Reports to :- Head of Market Research
Network
Widely cross functional within Consumer Marketing,
Sales
Networks
Customer Service
Team working, coaching, guiding
The job requires team work and cross functional coordination and commitment to be carried out successfully.
Decision making authority
Required to make day-to-day decisions within approved activities and plans
Business impact of role
Ensure customer and revenue growth within the company’s business
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